The Netherlands and Germany are important sales markets for South African blueberries
Fresh Blueberry
Netherlands
Germany
South Africa
Published Jan 13, 2022
Original content
Berries South Africa, the trade association for South African blueberries, raspberries and blackberries (Berries ZA), has launched a B2B promotion campaign for blueberries in the German market in the run-up to Fruit Logistica. The integrated PR and marketing campaign aims to highlight the unique selling points of the South African blueberry sector, namely the high quality and excellent flavor profile of the fruit, as well as the good infrastructure and logistics and the fact that South Africa is closer to this market than other blueberry-growing countries. “We believe that we can supply excellent berry varieties with a superior taste. We learn from our competitors and try not to make the same mistakes," says Elzette Schutte, manager of Berries ZA. "We do everything we can to ensure that every batch of South African fruit we supply to international markets stands out from the rest . We also maintain good ties with our buyers and retail customers." Europe is the largest market for ...
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