The Peruvian poultry sector plays a crucial role in the country's food security and economy, contributing 24% to the gross value of agricultural production and providing direct employment to over 460,000 people. It is responsible for supplying 70% of animal protein to Peruvian families. The sector has seen growth, with a 12.7% increase in chicken production in December 2023 compared to the same month in 2022, and year-over-year growth of 3.2% in chicken production and 1.03% in egg production. The Peruvian Poultry Association (APA) is emphasizing the sector's efficiency, productivity, high animal welfare standards, technology, and sustainability, aiming to clarify misconceptions about poultry farming.