The Union of Bakeries of Ecuador planned to increase the base cost of bread due to rising raw material and fuel costs, but stopped after a warning from the Superintendence of Market Power Control. The control organism reminded bakeries of the law prohibiting price manipulation and advised them to set their own bread prices. A study by the Spurrier Group found that the international market price of palm oil and wheat has significantly increased in 2021. The Union is planning to meet with the new president, Guillermo Lasso, to find solutions. At Los Arrayanes bakery, the owner decided to maintain the base price of 12 cents due to the economic situation and to keep customer loyalty.