The San Andrés Fair set the first prices for acorn-fed Iberian ham at a record low of 2.10 to 2.30 euros per live kilo for 100% breed pure animals, a decrease of 33% from the previous year. Prices for 75% and 50% Iberian acorn animals also saw a significant decrease. These prices are used as a reference for national sale and purchase operations. The decrease in prices is due to low demand, especially with the closure of the hotel industry due to COVID-19.