The Covid-19 pandemic is causing significant difficulties for farmers in Tien Giang, Vietnam, particularly those growing key fruits, especially pineapples. The situation has led to a drop in prices and demand, with traders buying less and offering as low as 2,000 VND per fruit, a quarter of the previous price. As a result, farmers are facing challenges in selling their produce. In response, the Women's Union of Tan Phuoc district and the district Department of Agriculture and Rural Development have launched programs to support pineapple consumption. Plans are underway to sell agricultural products in Long Giang Industrial Park and some provincial supermarkets to help pineapple farmers. The province has allocated over 15,000 hectares of land for pineapple cultivation, and farmers are currently selling their ripe pineapples directly to consumers or processing them into products in the hope of Recouping their investments.