The rise of Asian cuisine drives salmon consumption in Spain

The rise in Spain of Asian dishes such as poké, sushi or sashimi has triggered the demand for salmon, a fish that is gaining more and more followers and has already become a favorite among consumers. In fact, last year, salmon surpassed for the first time in Mercamadrid history the sales of the now number one: hake, according to the Norwegian Seafood Council. Now, a new survey carried out by Ipsos confirms once again that the consumption of salmon continues with its "meteoric rise". Thus, 78% of the consumers surveyed have consumed salmon during the last six months, a percentage that rises to 83% among Spaniards between the ages of 35 and 65. 53% took sushi with salmon; 28% opted for sashimi with salmon and, the same percentage, opted for poke with salmon. The predilection of salmon over other species materializes, for example, in that only 13% of those surveyed take poke with a different fish, notes this online survey. By region, the greatest consumption of salmon is concentrated ...