The rise of Asian dishes such as poke, sushi and sashimi triggers the demand for salmon in Spain

Updated May 24, 2023
Salmon has been gaining popularity in recent years to become the favorite fish of Spanish consumers. To the point that, last year, salmon surpassed for the first time in history in Mercamadrid the sales of the now number one: the almighty hake. A new survey carried out by IPSOS for the Norwegian Seafood Council once again confirms that salmon consumption continues its meteoric rise, largely helped by the rise of oriental dishes such as "poké". 78% of the consumers surveyed have consumed salmon during the last six months, a percentage that rises to 83% among Spaniards between the ages of 35 and 65. 53% had sushi with salmon; 28% opted for sashimi with salmon and, the same percentage, opted for poke with salmon. The predilection of salmon over other species materializes, for example, in that only 13% of those surveyed take poke with a different fish, highlights this online survey. The poke bowl is a traditional Hawaiian dish that was invented in a port by fishermen who, after ...
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