The Thai food and beverage market reaches 967 billion Thai baht. Seven major trends shaping the new business landscape by 2025.

This reflects the long-term strength and potential of the Thai catering industry. This steady growth is not only due to the economic recovery after multiple crises, but also demonstrates that Thai businesses have the ability to adapt and innovate to create differentiation in a highly competitive market. In terms of catering types, roadside restaurants, stalls, and vending booths account for 32.35% of total retail sales, followed by cafes and bars at 29.5%, limited service restaurants at 20.1%, full-service restaurants at 17.99%, and buffet restaurants at 0.05%. The distribution of catering types reflects the diverse demands of Thai consumers and also provides space for operators to choose a model that suits their target customer groups. Meanwhile, the "A Taste of Tomorrow – Shaping Food Trends in Thailand's Catering Industry by 2025" report released by the U.S. Department of Agriculture surveyed and analyzed the key trends that are changing the way Thais consume food. The main ...