Italy: The value of extra virgin olive oil production in Puglia reaches one billion euros

Olive Oil

Italy

Market & Price Trends

Published Mar 12, 2024

Tridge summary

Puglia, a region in Italy, has been recognized as the leading producer of DOP and PGI extra virgin olive oil, contributing 26 million euros to the supply chain, marking a 23% increase in exports. Despite a surge in prices, the consumption of Italian extra virgin olive oil has risen by 3%. The region, which houses 60 million olive trees, accounts for 40% of southern Italy's area. Coldiretti Puglia, however, has cautioned about potential fraud in the olive oil market and encourages the selection of Made in Italy products.

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Original content

Puglia consolidates itself as the leading region in the production of DOP and PGI extra virgin olive oil in Italy, with a value of 26 million euros in the supply chain. This data, which emerges from Coldiretti Puglia's analysis based on the Ismea Qualivita 2023 Report and Coeweb Istat data, represents a 23% growth in exports and confirms the prestige of the region as the "largest green factory in the south of Italia", published on the occasion of the debate organized by the Consorzio Olivicolo Italiano of UNAPROL and Coldiretti at Enoliexpo on the sustainability and competitiveness of olive oil supply. chain. A key sector for the Italian economy Italian extra virgin olive oil is recognized throughout the world for its organoleptic, nutritional, functional and landscape qualities. Its value goes beyond the price on the shelf, which cannot go below 3 euros per bottle. Despite the price increase in 2024, consumption of Italian extra virgin olive oil has grown by 3%, showing that ...

Source: Oleorevista