Spain: The value of wine exports in the world increases, but the volume decreases

게시됨 2023년 5월 13일

Tridge 요약

The Spanish Wine Market Observatory (OEMV) has reported a rise in the revenue of wine exports, reaching a new high of 2,990.5 million euros in February 2023, despite a decrease in the volume of liters distributed. This trend reflects a global shift towards higher-valued wines, with an increase in prices due to heightened costs and monetary policy issues, alongside a trend towards more expensive wines. Meanwhile, wine consumption in Spain is stabilizing, with the market seeing potential for recovery as some price increases are being absorbed by consumers. The OEMV also emphasizes the importance of attracting new consumers, especially Generation Z, by offering appealing packaging and labels, and promoting fresh, easy-to-drink wines.
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원본 콘텐츠

The Spanish Wine Market Observatory (OEMV) has been noting in recent months an increase in the value of wine exports in the world, although the downward trend in terms of the volume distributed in the markets continues. This has been stated the general director of the OEMV, Rafael del Rey, who highlighted that the set of Spanish wine exports, with data for the month of February, reached a new year-on-year turnover record, standing at 2,990.5 million euros (+1 .9%), while the downward trend in volume (-9.4%) is maintained, up to 2,072.6 million liters. In an interview with Efeagro coinciding with the celebration of the National Wine Fair (Fenavin) 2023 in Ciudad Real, Del Rey has commented that "in general there is a trend in the world, which therefore also affects Spain, of a significant increase in the value of sales, although not in volumes". The rise in prices during the year 2022 derived from the increase in costs, the problems of monetary policy and some other issues, added ...
출처: Agrodiario

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