The Vice Minister of Agriculture, Food and Rural Affairs inspected the Lunar New Year sales discount sites, stating, "We are doing our best to reduce the burden on consumers."

Published Feb 4, 2026

Tridge summary

(Seoul=Yonhap News) Reporter Han Ju-hong = Deputy Minister Kim Jong-gu of the Ministry of Agriculture, Food and Rural Affairs visited the Cheongju branch of Nonghyup Hanaro Mart on the 4th to inspect the supply and price trends of Lunar New Year products and the progress of the agricultural and livestock product discount support project. The Ministry of Agriculture, Food and Rural Affairs is implementing a discount support project, investing 566 billion won to reduce consumer price burdens ahead of the Lunar New Year, offering discounts of up to 40% at large, medium, and small-sized supermarkets and online markets. The discount targets include key Lunar New Year products such as rice, napa cabbage, radish, fruit, and livestock products. In particular, from the 10th to the 14th, a campaign will be held at 200 traditional markets nationwide, offering refunds of up to 30% in Onnuri vouchers when purchasing domestic agricultural and livestock products. Deputy Minister Kim said, "We will do our best to reduce consumer burdens by collaborating with the government's discount support and producer groups and the distribution industry."

Original content

(Seoul=Yonhap News) Reporter Han Ju-hong = Deputy Minister Kim Jong-gu of the Ministry of Agriculture, Food and Rural Affairs visited Cheongju branch of Nonghyup Hanaro Mart on the 4th to inspect the supply and price trends of Lunar New Year goods and the progress of the agricultural and livestock product discount support project. The Ministry of Agriculture, Food and Rural Affairs is implementing a discount support program with an investment of 56.6 billion won to reduce the burden on consumers ahead of the Lunar New Year. This program provides discounts of up to 40% in large-scale, medium-sized, and online markets on major Lunar New Year goods such as rice, napa cabbage, radish, fruits, and livestock products. In particular, from the 10th to the 14th, an event will be held in 200 traditional markets nationwide to provide refunds ...
Source: Yna

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