Okra is experiencing high demand in Kayseri, Turkey, despite its high price of 400 TL per kilo, making it as expensive as gram gold. The demand remains strong due to its popularity in Central Anatolia, especially for winter consumption. The high price is attributed to the labor-intensive production process and reduced production this year due to drought. The okra is sourced from the Amasya region and is consumed in small quantities, with 100-150 grams providing enough for a family of 4-5 people.