The article highlights the importance of the date crop in the agricultural valleys of Mexicali, Baja California and San Luis Río Colorado, Sonora, in Mexico. The crop is enjoyed in the United States, Australia, France, and Holland and is recognized for its long-term benefits and potential for crop conversion. In 2021, the Mexicali Valley produced 8,179 tons of dates, primarily for supply to the United States, with over 1,438 hectares of date palms and at least 159 producers. The article also discusses the health benefits of dates and the challenges faced by local producers, including the need for support and formation of cooperatives for better pricing. Some producers have also started exporting the Medjool variety to the United States, Canada, and Europe.