Traditional liquor from South Chungcheong meets the younger generation... New vitality at local breweries

Published Nov 14, 2025

Tridge summary

[Agricultural, Fisheries, and Livestock Newspaper=Reporter Nara Park] Traditional liquor from South Chungcheong is meeting the younger generation and gaining new vitality. The 'Chungnam Liquor Story' program, which is being promoted by the South Chungcheong Provincial Government, is evolving from a simple tasting experience to an interactive content where university students directly visit distilleries to learn about the value and charm of traditional liquor. The province held the second 'Chungnam Liquor Story' program of the year on the 14th in the Yangchon area of Nonsan. Following the first event held in August in Seocheon, this experience session saw the participation of around 40 students from BaeJae University and related officials, who directly confirmed the production site of traditional liquor in South Chungcheong. Participants were able to see the production process of traditional liquor in South Chungcheong firsthand.

Original content

The experience program "Stories of Chungnam Liquor" targeting college students has been a great success... As MZ generation's interest increases, they are engaging with traditional and brewing sites. Chungnam's traditional liquor is meeting the younger generation and gaining new vitality. The "Stories of Chungnam Liquor" program, which is being promoted by the Chungnam Provincial Government, is evolving from a simple tasting experience to a communicative content where college students directly visit the breweries to learn about the value and charm of traditional liquor. The province held the second "Stories of Chungnam Liquor" program in the area of Yangchon-myeon, Nonsan, on the 14th. Following the first event held in Seosan in August, this experience program attracted around 40 participants, including students from BaeJae University and related officials, who directly confirmed the production site of Chungnam's traditional liquor. The participants visited the Yangchon Gam Winery ...

Source: Aflnews