Taiwan: Transformation of the local chicken industry

Published May 15, 2024

Tridge summary

The article highlights the urgent need for transformation in Taiwan's native chicken industry, as it struggles with a market share of less than 30% due to competition from white broiler chickens both domically and imported. To counter this, the Ministry of Agriculture is promoting processed food products made from native chickens and integrating the production and marketing chain. The article also discusses the higher cost of raising native chickens, their unstable traits, and the challenges of bringing them in and out of coops. It points out the lack of diverse product types compared to white meat chickens and suggests that native chickens should invest in the development of cooked food processed products. The industry is also trying to combat these challenges by integrating with local industries, culture, and tourism.

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Original content

"We hope to arouse the memories of Chinese people eating local chicken. When you were a child, your mother would serve you a local chicken drumstick. This is an unforgettable memory in your mind." Li Yiqian, deputy director of the Animal Husbandry Department of the Ministry of Agriculture, said with emotion. He and Wang Jianpei, secretary-general of the Chicken Breeding Association of the Republic of China, believes that the current situation of the native chicken industry is in urgent need of transformation. He will actively develop processed cooked foods made of native chickens and combine them with local industrial culture to develop diversified product types and channels. In the future, he will also move towards the goal of integrating the production and marketing chain. Moving forward, we will guide the local chicken contract owners to lead the contract owners to spread their wings and take off with their small hands. Native chicken has a solid taste and unique flavor, which ...

Source: Agriharvest