In August 2023, China's suspension of Japanese seafood imports following a nuclear incident led to a significant drop in exports, particularly scallops, which had made up a large portion of China's imports. This forced Japanese producers to seek new markets, with the United States becoming a key destination. Japanese companies have begun to establish direct supply lines to the U.S. and are also exploring partnerships in Vietnam and Thailand. This shift towards diversification is similar to the experience of Russian producers who had to adapt to restrictions in the Chinese market. The Japanese fish industry faces challenges such as meeting quality and safety standards in new markets, but also opportunities for innovation and growth.