The international tuna industry, led by Spain, is struggling to maintain its turnover and commitment to responsible fishing amidst rising diesel and raw material prices, further exacerbated by the Ukraine conflict. As the tuna industry faces challenges such as environmental and labor rights concerns and increased costs, there is growing interest in sustainable tuna. Spain, a leading player in the industry, is advocating for social rights in trade and seeks to include this factor in distribution chain policies. Meanwhile, the MSC organization highlights the growth of sustainable tuna sales, aligning with the industry's green commitment.