The international turkey sector is undergoing significant changes due to shifts in demand and animal husbandry practices, with Poland and Spain emerging as the largest producers in the EU, while the USA remains the world's leading producer. This comes amidst a global rise in meat consumption, now nearing 345 million tons annually, with poultry being the most consumed type. The Hungarian Turkey Association is exploring export opportunities, particularly in South-East Asia and Muslim markets, due to their high demand for high-quality, safe meat products. The Poultry Product Council of Hungary is working to boost domestic consumption and representation of poultry products.