The article highlights Turkey's prominent position in global sugar beet production, ranking 5th worldwide and 4th in Europe, with significant production in provinces like Konya and Yozgat. Despite a record production of 25 million tons in 2023, the number of sugar beet farmers has decreased by nearly 20% over the past decade, and production is expected to drop by 8.9% in 2024. Concurrently, per capita sugar consumption rose by 9.4% from 2021 to 2022, driven by Turkey's growing population and tourism, reducing the sugar sufficiency rate to 91.1. The article underscores the strategic importance of sugar production, advocating for technological advancements, fair pricing for sugar beet, and investments to support the sector, which is vital for farmers, factory workers, and consumers.