The Ukrainian apple season is set to begin, with expectations of a larger harvest than the previous season. Last year's season was challenging, with a small harvest leading to delayed sales and market flooding. Despite these challenges, USPA Fruit, an apple export company, expanded into new markets and had success in the Middle East, South East Asia, and Africa. This year, due to favourable weather conditions and larger harvest estimates, prices are expected to be lower. USPA Fruit has also launched a free agricultural consultancy project for growers, aiming to increase the volume of export apples.