The Greek domestic dairy industry is experiencing a price surge in sheep's milk, with the market being challenged by various strategies to maintain low costs and maintain profitability. The industry's resistance is evident through media propaganda, individual incentives to producers, and the Interprofessional Organization of Feta's support for breeders, which could potentially affect the market price for the upcoming winter. Speculations about importing fresh sheep's milk from Italy, amidst claims of no surplus and high prices, highlight the industry's urgent need for raw materials to meet demand. This situation, coupled with a 30% increase in production costs in the past year, necessitates a significant increase in the price of sheep's milk from 1.25 euros to 1.63 euros per kilogram or higher, depending on the source. This decision is pivotal for improving milk prices and supporting the viability of livestock farms, with the government also playing a role in ensuring free competition and proper market conditions for the sector's growth.