USA: They highlight that the Chilean blueberry industry is focusing its efforts on new varieties and quality

“The Chilean Blueberry Committee has recently conducted qualitative research on the trade, conducting numerous interviews with blueberry importers and retailers to understand where the industry should focus to be more competitive in the US market,” said Karen Brux, director. Marketing of Frutas de Chile in North America (former CFFA), in a publication of The Packer of the USA. “Chilean blueberry exporters and producers are taking the results very seriously, and the industry as a whole is working diligently to provide the best quality blueberries to this market,” he added. Therefore, although the production of Chilean blueberries is expected to decrease by 6% in the 2023-24 season compared to last year, the truth is that the shipment of new varieties and higher quality fruit will increase. One of the examples of these efforts, cited by The Packer, is that of Hortifrut, which was described by Jim Roberts, president of sales at Naturipe Farms, based in Salinas, California. “One of ...