The article provides an update on the rice planting plans for several southern US states, including Arkansas, Louisiana, Mississippi, Missouri, and Texas, for the upcoming year. It anticipates an overall increase in rice planting, with long grain rice acreage expected to rise by 8% from the previous year to about 1.9 million acres, and medium grain rice acreage significantly increasing by 35% to 660,000 acres. Despite these positive trends, the rice export market is experiencing historic lows, with the USDA's weekly export sales report showing a decrease in net sales. The article emphasizes the need for improved trade services and business relationships to revitalize the export market.