A collaborative effort between USMEF Colombia, USMEF Denver, and the Foreign Ag Service post in Bogota aimed at enhancing understanding and addressing trade issues between the US beef and pork industry and its Colombian counterpart. The initiative, which included discussions on technical trade matters and the US meat industry's farm-to-fork process, evolved to address the Colombian ban on US beef from states with High Path Avian Influenza (HPAI) in dairy cattle. Despite concerns about beef safety, as supported by USDA studies, the ban has impacted US beef exports to Colombia. This inaugural event was well-received and both countries expressed an interest in an annual continuation of the discussions, amidst surging US pork exports to Colombia, which are on track to reach a record high in 2024, and a slowdown in beef exports due to the HPAI-related restrictions.