The article provides an overview of the agricultural activities in Sefrou, with a focus on rose and apple cultivation. Roses are grown over an area of 12,000 hectares, which is 12% of the region's arable land, while apples occupy about 5,700 hectares. The region expects to harvest 90,000 tons of apples this year, with a yield of 28 tons per hectare. Sefrou also has over 15 apple tree varieties and is equipped with 42 refrigeration units, including three high-tech units that enable product storage for up to 10 months.