A new variety of longan with a purple skin and twice the size of regular longans is making waves in the Vietnamese market. Bred by farmer Nguyen Van Phuc in Vinh Long Province, this variety is known for its stronger aroma and sweetness, and retails at about 37 yuan per kilogram. Despite a 15-20% price increase compared to the previous year, demand continues to exceed supply. This variety is more visually appealing, more flavorful, and more expensive than the commonly grown Thai IDO longan.