Vietnam has experienced a 16% year-on-year increase in trade turnover from January to October 2024, reaching US$647.87 billion, with exports contributing nearly US$335.59 billion and imports surging by 17% to US$312.28 billion. The country's fruit and vegetable exports have also seen significant growth, totaling US$6.4 billion from January to October, a 33% rise from the previous year, with durian making up nearly half of these exports. Despite challenges such as competition and technical trade barriers, the Vietnam Fruit and Vegetable Association recommends building dedicated production zones and seeks further government support in infrastructure development. Investment opportunities in agri-processing, AgriTech, cold chain logistics, digital transformation, and sustainable production zones are identified for strategic growth in the agricultural sector.