Italian minister calls for wine to be removed from alcohol-free products

Published 2024년 4월 16일

Tridge summary

During the opening of Vinitaly, Italy's premier wine trade fair, Italian Agricultural Minister Francesco Lollobrigida argued against the use of the term ‘wine’ for alcohol-free products, emphasizing the need to protect the quality and value of Italian wine, which generates over 8 billion in exports. This stance is part of broader efforts to promote and defend the wine sector, amid criticisms from Italian officials and producers towards Ireland's proposed health warnings on wine labels. The event also highlighted a collaboration with the ministry of culture, featuring multimedia installations and art works, and a patronage project by Valpolicella producer Pasqua, showcasing the cultural significance of Italian wine.

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Original content

The word ‘wine’ should be removed from alcohol-free wine products, according to Italian agricultural minister Francesco Lollobrigida, who is also the brother-in-law of Italian prime minister Giorgia Meloni. Lollobrigida, who works at the department for agriculture, food sovereignty and forestry (Masaf) made the comments at the opening of the country’s annual wine trade fair, Vinitaly. He said: “Let’s make non-alcoholic drinks, but not call them wine.” “Our wine is worth more than 8 billion in exports and is chosen on the domestic market because it expresses quality and gives safety. The best thing is to drink in moderation, quality products and at the right price, to give the right value to the supply chain, from those who produce grapes up to the winemakers, the processors and the distributors. “We want to give balance and create wealth for the nation”. Under-secretary at Masaf, Patrizio Giacomo La Pietra, said the country was making “really great progress regarding the promotion ...

Source: Thedrinkbusiness