Vietnam's coconut industry is expected to generate over $1 billion in export revenue in 2023, but faces challenges such as raw material shortage and quality control issues. The industry's expansion is threatened by the loss of raw materials to China for deep processing, and there are concerns about the resale and lease of growing area codes, which is distorting product information and leading to violations of plant quarantine and food safety. Experts recommend a digital system for managing growing area codes and stricter enforcement of fraudulent activities, along with a focus on maintaining brand quality and complying with importer conditions to prevent import barriers.