In late March, watermelon prices in São Paulo and Teixeira de Freitas experienced a slight increase, reaching R$ 1.22 and R$ 1.24 per kilogram for large watermelons (over 12 kg) in Bahia and São Paulo, respectively. Despite lower-than-expected demand due to economic constraints, prices fell from the second half of the month. However, at Ceagesp, wholesalers faced difficulty in selling, leading to stable prices for the large watermelons. The market is anticipated to improve in the coming weeks due to favorable sales conditions such as hot weather and limited rainfall.