Since the pandemic began, Spain has seen a 10% increase in the consumption of fresh fruits and vegetables, with broccoli consumption rising tenfold in the last decade. The Spanish sector is working to provide a continuous, high-quality supply of broccoli to the European market all year round. Alimer, a large cooperative in the Murcia region, harvests about 50 million kilos of broccoli annually and is one of Europe's largest growers of the vegetable. The company is also increasing its organic broccoli production, with a current 8-9% of total production, aiming to grow to 15-20%.