When pineapple leaves become scar tissue, they enter the global value chain.

This is the content presented at the Forum "Exploring Vietnam's Indigenous Resources: When Grass Leaves Turn 'Green Gold' on the Global Market," on August 24, organized by the Association of High-Quality Vietnamese Goods Enterprises and the Research and Business Support Center. According to Ms. Vũ Kim Hạnh, President of the Association of High-Quality Vietnamese Goods Enterprises, in recent years, the trend of returning to natural materials and traditional products has become a strong wave of consumption worldwide. For Vietnam, this is a great opportunity for seemingly forgotten values such as mướp, pineapple leaves, or wild grasses to be "turned into green gold" and step onto the international market. Mr. Đỗ Đăng Khoa, founder of Làng Mướp, believes this is a "rebirth" journey of Vietnamese village memories. "In the past, mướp was closely linked to rural life. Old mướp trees were not only planted for the next crop but also used for daily household items like washing dishes and ...