Despite the effects of drought and hail, the Italian soft fruit campaign is holding strong, with production of strawberries, blackberries, and raspberries still in progress in areas such as Trentino, Piedmont, Basilicata, Portugal, and the Netherlands. The campaign has faced challenges, particularly with raspberry productivity due to heat, but overall, prices in national markets remain high, with the cost fluctuating based on fruit quality and origin. Imported blueberries from Peru are now dominating the market, complemented by limited production from Poland and the Netherlands. Prices vary across different markets in Italy, reflecting the demand and availability of each fruit.