The article provides an overview of the high costs of seafood in Russia, particularly in the Murmansk region, a key fishing area. It highlights the significant price increase compared to the Soviet era and the affordability challenges for local residents. The article also mentions the benefits of the Our Fish program, which offers local northerners up to 30% discount on seafood products. The program has seen success, with local residents purchasing over four and a half tons of fish on its first day back after the pandemic hiatus. The article also touches on the production challenges and costs involved in seafood retail, and the shift in aquaculture towards domestic feed due to sanctions and dormancy periods.