The coffee farming industry is marked by a significant wealth disparity, particularly affecting the 12.5 million smallholder families, many of whom live below the poverty line. This is due to factors such as access to capital, market knowledge, and farm location. The current market structure, lack of strict regulation, and the role of intermediaries in the supply chain often result in these smallholders receiving less for their produce. While co-operatives offer a potential solution, the industry needs to do more to support smallholders, streamline the supply chain, and bridge the wealth gap for a sustainable future.