Wine retail sales for Italy, according to Circana data for the first 9 months of 2024

Published Oct 22, 2024

Tridge summary

The article provides an overview of the European wine market, highlighting a modest 1.3% growth in quarterly sales, totaling 727 million euros. This growth is primarily driven by sparkling wines and a specific shift towards rosé wines over reds and DOCs (Denominazione di Origine Controllata) compared to DOCs. The preference for IGT wines (Indicazione Geografica Tipica) continues, indicating a trend towards wines with less strict regulatory standards. Additionally, the article notes a decrease in consumption, with a 2% drop in the third quarter and a 1.5% decrease over the first nine months of the year. Despite drinking less, consumers have seen a 15% increase in expenditure and a 4% decrease in volume consumed since 2019, all while facing a 20% rise in prices by September 2024.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A quiet summer for the wine market. Quarterly sales in large-scale retail trade grew by 1.3% to 727 million euros, with a slight difference in favor of sparkling wines and many of the trends already seen in previous quarters: rosé wines growing more than whites, in turn better than reds and IGT wines better than DOCs. These "divergences" that you see in the graphs started at the beginning of 2022, perhaps when we emerged from the problems of Covid. A novelty that seems to be slowly establishing itself is in sparkling wines where the Prosecco race seems to have run out of steam towards the end of 2023 and we are starting to see a more positive trend for classic method sparkling wines. To close and not leave anything behind: people are drinking less and less: -2% in the third quarter and -1.5% ...

Source: Inumeridelvino