Wine vinegar, revenues in Italy remain ahead of balsamic vinegar

Families buy only a few bottles of vinegar a year and therefore the fluctuations in demand are more contained than for other products and the purchasing trends are less affected by the effects of the crisis and inflation. However, from the data analysis it emerges that the quantities sold have decreased, and a little more for the more expensive products. A market trend that has strengthened the supremacy of classic (or wine) vinegar over PGI balsamic vinegar in domestic sales, despite the latter's growing popularity. Of "non-balsamic" vinegar - alongside the classic or wine, there are other types including those of apples and rice, growing niches especially before the crisis - in fact, little is said, but it still represents the best-selling type in Italy both in quantity and in value. Exports excluded, mind you, given that for IGP balsamic vinegar these are worth over 90% of the business. «After the growth in sales in shops and supermarkets during the Covid period, 2022 was a ...