Armenia's effort to export its 'Matsun' yogurt to Russia via Georgia has hit a roadblock due to Georgia's 2012 patent on the similar name 'Matsoni'. This has led to a ban on Armenian yogurt being transited through Georgia to Russia, sparking debates about the origin of the names and who produced the yogurt first. Despite negotiations with the EU and Georgia, the ban remains, and other Armenian products have also been banned from Georgia due to similar names, indicating ongoing discussions and negotiations to address the geographical indication use and intellectual property rights issues.