Yunnan strawberries are being mass-marketed, with wholesale prices falling below one yuan!
Published Nov 28, 2025
Tridge summary
In late November, the Jinma Zhengchang Fruit Wholesale Market in Kunming saw a large influx of various strawberry varieties, including Fenyu, Suizhu, and Hongyan. Wholesalers in the market reported that this year's strawberry prices are exceptionally low, with ordinary varieties priced at 7.5 yuan/jin. The overall average price is 2-3 yuan/jin cheaper than at the beginning of the market season and 3-4 yuan/jin lower than the same period last year. The wholesale price for ordinary sweet strawberries in the market is 7.5-9 yuan/jin, while popular varieties like Fenyu and Suizhu are priced at 10-12.5 yuan/jin, with only a few premium varieties exceeding 15 yuan/jin. Compared to the same period last year, ordinary strawberries were still priced at 12-14 yuan/jin.
The core reason for the "plummeting" strawberry prices is the significant increase in market supply. In 2018, the planting area in Qiaojia County, Zhaotong, was only 165 acres, but by 2025, it had expanded to 30,000 acres, with some villages adding over 20 new greenhouses. Data shows that in 2025, the strawberry planting area in Yunnan increased more than 20 times compared to five years ago, with Qiaojia County alone producing 60,000 tons of strawberries annually. Additionally, the market supply increased as strawberries from nearby areas like Yuxi and Qujing in Kunming were put on the market half a month earlier, creating a "concentrated supply" situation.
The expansion of national strawberry production capacity has further intensified market competition. In 2025, the national strawberry planting area reached 2.38 million acres, with a production output exceeding 4.2 million tons. Industry analysis indicates that while northern strawberries used to be available in December, Yunnan greenhouse strawberries can now hit the market as early as the end of October. Traditional production areas like Shandong and Liaoning have also moved up their supply dates, leading to a supply-demand imbalance that directly drives down strawberry prices.
It should be noted that the low prices at the wholesale level have not yet fully passed on to the retail market. In Kunming's Daguan Cuan New Agricultural Products Market, strawberry retail prices remain at 17.5-27.5 yuan/jin. Retailers explained that the costs of cold chain transportation, stall rental, and fruit spoilage add up, and if retail prices are too low, they would incur losses. Currently, mid-priced strawberries at 18-20 yuan/jin are selling the best, with some stalls selling over 100 jin per day.
Facing the pressure of low prices, many merchants in the wholesale market have added refrigerated vehicles and use vacuum packaging with ice packs to preserve strawberries, selling them to markets in provinces like Henan and Jiangsu. E-commerce platform data shows that the search volume for "premium strawberry gift boxes" has increased by 35% year-on-year. Some merchants use the "direct supply from origin" model to sell strawberries at 13 yuan/jin, which were wholesaled at 7.5 yuan/jin, ensuring their own profits while lowering the final selling price.
Opinions on the future trend of strawberry prices vary. Analysts from the Yimu Tian Agricultural Products Platform pointed out that the strawberry supply index has dropped from 155.2 to 106.7 after mid-November, and with some farmers showing a reluctance to sell at low prices, strawberry prices may see a slight rebound in the short term. However, wholesale market merchants believe that 2025 is a "big year" for strawberries, and even if prices rise before the Spring Festival, the increase is unlikely to exceed 1 yuan/jin, making it unlikely for prices to return to last year's high levels.
The core reason for the "plummeting" strawberry prices is the significant increase in market supply. In 2018, the planting area in Qiaojia County, Zhaotong, was only 165 acres, but by 2025, it had expanded to 30,000 acres, with some villages adding over 20 new greenhouses. Data shows that in 2025, the strawberry planting area in Yunnan increased more than 20 times compared to five years ago, with Qiaojia County alone producing 60,000 tons of strawberries annually. Additionally, the market supply increased as strawberries from nearby areas like Yuxi and Qujing in Kunming were put on the market half a month earlier, creating a "concentrated supply" situation.
The expansion of national strawberry production capacity has further intensified market competition. In 2025, the national strawberry planting area reached 2.38 million acres, with a production output exceeding 4.2 million tons. Industry analysis indicates that while northern strawberries used to be available in December, Yunnan greenhouse strawberries can now hit the market as early as the end of October. Traditional production areas like Shandong and Liaoning have also moved up their supply dates, leading to a supply-demand imbalance that directly drives down strawberry prices.
It should be noted that the low prices at the wholesale level have not yet fully passed on to the retail market. In Kunming's Daguan Cuan New Agricultural Products Market, strawberry retail prices remain at 17.5-27.5 yuan/jin. Retailers explained that the costs of cold chain transportation, stall rental, and fruit spoilage add up, and if retail prices are too low, they would incur losses. Currently, mid-priced strawberries at 18-20 yuan/jin are selling the best, with some stalls selling over 100 jin per day.
Facing the pressure of low prices, many merchants in the wholesale market have added refrigerated vehicles and use vacuum packaging with ice packs to preserve strawberries, selling them to markets in provinces like Henan and Jiangsu. E-commerce platform data shows that the search volume for "premium strawberry gift boxes" has increased by 35% year-on-year. Some merchants use the "direct supply from origin" model to sell strawberries at 13 yuan/jin, which were wholesaled at 7.5 yuan/jin, ensuring their own profits while lowering the final selling price.
Opinions on the future trend of strawberry prices vary. Analysts from the Yimu Tian Agricultural Products Platform pointed out that the strawberry supply index has dropped from 155.2 to 106.7 after mid-November, and with some farmers showing a reluctance to sell at low prices, strawberry prices may see a slight rebound in the short term. However, wholesale market merchants believe that 2025 is a "big year" for strawberries, and even if prices rise before the Spring Festival, the increase is unlikely to exceed 1 yuan/jin, making it unlikely for prices to return to last year's high levels.
Original content
In late November, the Jinma Zhengchang Fruit Wholesale Market in Kunming saw a large influx of various strawberry varieties, including Fenyu, Suizhu, and Hongyan. Wholesalers in the market reported that this year's strawberry prices were exceptionally low, with ordinary varieties priced at 7.5 yuan/jin. The overall average price is 2-3 yuan/jin cheaper than at the beginning of the market season and 3-4 yuan/jin lower than the same period last year. The wholesale price for ordinary sweet strawberries in the market is 7.5-9 yuan/jin, while popular varieties like Fenyu and Suizhu are priced at 10-12.5 yuan/jin, with only a few premium varieties exceeding 15 yuan/jin. Compared to the same period last year, ordinary strawberries were still priced at 12-14 yuan/jin. The core reason for the "plummeting" strawberry prices lies in the significant increase in market supply. In 2018, the planting area in Qiaojia County, Zhaotong, was only 165 mu, but by 2025, it had expanded to 30,000 mu, ...
Source: Guojiguoshu
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