The 6-digit Harmonized Tariff System code prefix for fresh and dried pineapples is 08043.
The pineapple market has changed quite a lot over the last few years. Costa Rica is one of the main growers in this market. It has grown to be the main producer of pineapples, overtaking Thailand and the Philippines. In 2018, the total produced volume was 24.8 million tons and the export of fresh pineapples was valued at 2.1 billion USD.
The price of pineapples has gone down over several years, due to the growth of Costa Rica. Currently, prices are quite stable with the exception of Indonesia. As of August 28, 2019, the global average wholesale price is 1.63 USD/kg.
The global pineapple production volume in 2017 was around 27.4 million tons. The top producing countries were:
Both the supply and the demand for pineapples have been rising. The demand has been rising continuously. However, the increase in demand is not evenly distributed over the fresh and canned pineapple market. The total value of exported fresh pineapples has increased by 11% between 2014 and 2018, whereas the total value of exported canned pineapples has decreased by 13.3% in the same period.
The total value exported for fresh pineapples in 2018 was 2.1 billion USD. The total quantity exported was 3.9 million tons and the total exported value increased by 4% compared to 2017. The main exporters are:
Except for Costa Rica and the Netherlands, all countries experienced a decrease in total export value compared to 2017. Over the last 10 years, the total exported value changed as follows.
The total imported value of fresh pineapples was 2.7 billion USD. The total imported quantity was 3.6 million tons and the market grew by 2% compared to 2017. The main importers were:
Export value grew in all countries, export for in the USA. In China, the export value grew 25% compared to 2017.
Costa Rican Growth Changes the Pineapple Market
The huge growth of Costa Rica as an exporter has had several effects on the market. Firstly, it has led to lower prices on the pineapple market, as Costa Rican pineapples can be produced and transported quite cheaply. Also, the increased supply has put negative pressure on the price. Many smaller exporters are having trouble making ends meet and have dropped out of the game. Secondly, the rise of Costa Rica has also wiped out traditional suppliers to the European market, such as Ivory Coast and Panama. Once the main suppliers to the European market, they have seen their exports to the EU decrease.
Despite the recent growth, Costa Rica is facing some difficulties. 2018 was a difficult year for the country, as bad weather and strikes made it harder for producers to produce high-quality pineapples. Furthermore, the Costa Rican pineapple market lacks regulations, which could prove harmful in the long-run. The government has realized this and is aiming to regulate the pineapple industry.
Asia is the Biggest Growth Market
Asia is seen as the biggest growth market, both in terms of production and consumption. Over the last ten years, the market value of pineapples increased with an annual growth rate of over 5.8%. India, Thailand, China, Philippines, and Indonesia account for 80% of all pineapple consumption. The Philippines and Indonesia each consume around 8% of the global pineapple supply. China has also started to cultivate more pineapples, whilst simultaneously importing more to meet rising demand. There are also several new trends in avocado cultivars: crownless, organic, and mini pineapples.
Higher Demand for Fresh Pineapples Instead of Canned Pineapples
Over the last ten years, the export value of fresh pineapples has risen by 58.2%, as consumers are demanding more fresh fruits. On the contrary, the export value of canned pineapples has declined by 4.5% during the same period. Many pineapple exporters have noticed an increase in demand for fresh pineapples and are attributing this increase to changing consumer preferences, with consumers preferring fresh pineapples over canned pineapples.