Weekly Product Updates

W35: Chicken Update

Frozen Whole Chicken
Vietnam
Published Sep 8, 2023
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In W35 in the chicken landscape, chicken prices in Brazil exhibited diverse trends across most regions. In São Paulo, the wholesale chicken price stood at USD 1.22 per kilogram (kg), a 0.83% increase, while on the farm, chicken prices remained stable at USD 1.01/kg. The Agricultural Research and Rural Extension Company of Santa Catarina (Epagri) reports that live chicken prices traded at USD 0.89/kg in Santa Catarina, a 1.57% devaluation. Meanwhile, in Paraná, live chicken prices remained steady at around USD 0.91/kg, with no reference available for São Paulo. The Center for Advanced Studies on Applied Economics (Cepea) indicates that frozen chicken and chilled chicken traded at USD 1.29/kg, a 0.63% increase for frozen chicken and a 0.79% surge for chilled chicken.

Fast-food producers in Russia indicate that shawarma prices are set to register an average increase of 10% to 15% starting from Sep-23. Retail chains specializing in shawarma production and sales attribute this price hike primarily to the increased chicken cost. Russia’s Ministry of Agriculture attributes the rise in poultry meat prices to seasonal factors and increased production costs, compounded by domestic tourism growth. According to Rosstat, chilled and frozen chicken prices surged by 11.5% year-on-year (YoY) in the first half of 2023, with Jul-23 registering a 6.99% YoY increase. Currently, the average chicken price stands at USD 2.05/kg.

According to the Vietnam Poultry Association, Vietnam’s poultry breed imports are expected to reach 3 million to 3.5 million birds annually from 2023 to 2030. In recent years, Vietnam consistently imported substantial numbers of chicken and duck breeds to support domestic production, with imports exceeding 3.8 million in 2021 and nearly 3.4 million chicken breeds in 2022. Notably, around 2 million chicken breeds of various types were imported in the first eight months of 2023.

Furthermore, the Vietnam Poultry Association expects the selling price of white-feathered meat chickens to range from USD 1.37/kg to USD 1.45/kg. Also, short-term colored chicken prices are expected to range from USD 2.08/kg to USD 2.28/kg, while long-term colored chickens are anticipated to cost between USD 2.49/kg and USD 2.91/kg.

Lastly, Vietnam’s poultry production landscape is set to evolve, with a decreasing proportion of households in production and an expanding role for businesses. Particularly, foreign investment enterprises are expected to lead to shifting market shares in the poultry industry over the next decade.

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