On-the-Ground Updates

The price of Rooibos tea expected to decline even this year

Bulk Black Tea

Netherlands

Nicholas Cogill

Published Sep 7, 2020

Rooibos industry in South Africa anticipates a massive decline in price this year. The prices averaged around R67/kg in 2018 and saw a sharp decline to R25.25/kg in 2020. This is due to the disbalance between demand and supply of the product in the past year. In 2017, a massive production shortage was witnessed due to droughts adding on to the problem.

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