Vietnamese pangasius enter Algeria's large distribution system

Raw Common Coffee Bean

Seafood

Published Jan 5, 2024

Tridge summary

The event in Algeria showcased Vietnamese products, including coffee and processed pangasius fillets, to local consumers through presentations and tastings. Vietnam's Robusta green coffee accounts for a significant share of the Algerian market, while the country also imports a substantial amount of seafood, including fish fillets. Algerian consumers responded positively to the Vietnamese products, and plans are in place to promote them further at major Algerian supermarket chains in 2024.

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Original content

At the event, local consumers had the opportunity to learn information about Vietnamese products, watch videos, and listen to presentations about processing methods, as well as taste coffee and processed pangasius fillets. On this occasion, the Trade Office also displayed catalogs and samples of Vietnamese businesses in these fields. Algeria is considered a large market for coffee consumption, as this is the most popular beverage, with an average import of 130,000 tons of coffee beans per year and a turnover of over 300 million USD. In Vietnam, Robusta green coffee usually accounts for 25–30% of the market share. For seafood products, despite having a coastline of more than 1,000 km2 and starting to farm marine fish, Algeria still has to import about 30,000 tons of all kinds of seafood each year, mainly fish fillets, with a turnover of about 100 million USD per year. Vietnam's frozen pangasius fillets have penetrated Algeria, with prices at stores, markets, ...

Source: Vasep