Adoption and integrity as key for MLA's 2025 plan

While Meat & Livestock Australia's Strategic Plan 2025 was well underway prior to COVID-19, the organization's managing director Jason Strong says there is nothing like a black swan event to test a game plan against.

The plan, released today, charts the direction of MLA investments until 2025 and was developed following significant consultation across the red meat supply chain.

With a focus on delivering 'fewer, bigger and bolder' programs of work, the plan shows where MLA will focus its efforts to ensure red meat producers will see a positive return on their levy investment.

Strengthening existing systems in support of biosecurity, food safety and traceability and activities that accelerate data capture, end-to-end supply chain verification, and knowledge transfer within the supply chain will be a strong focus in the coming years for the big service provider.