The halal market is gigantic and is expected to reach USD 3.2 trillion by 2024. According to the Market Intelligence Department at the Arab Brazilian Chamber of Commerce, in the first seven months of this year, Brazilian exports to the Arab countries grew 16.9%, totalling USD 7.1 billion making it one of the main markets. The most exported products included chicken meat, sugar, iron ore, beef and corn, accounting for more than 70% of shipments from Brazil to the Middle East and North Africa. To export to the Arab countries, companies need to have halal certification, which ensures that all production process and methods have followed Islamic rules. All stages of the supply chain must be certified starting from raw materials, inputs, transportation and storage, including companies that provide services to manufacturers. It is important that companies understand that it is a general concept and it is not enough for the product to have a certification seal on the packaging to enter this market. They must understand the whole process to make sure that halal certification is validated in accordance with Islamic laws.
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