South Korean soju is best known in Southeast Asia

Soju is the most popular Korean alcoholic beverage overseas. It is particularly popular in Southeast Asia. 42% of the reasons foreigners drink Korean alcohol cited ‘taste. This survey was conducted with 8,500 locals living in 17 overseas cities. As a result, it was confirmed that the Korean alcohol that foreigners know best is soju. To the question, “Are there any alcoholic beverages in Korea that you know of?”, 41.2% of the total respondents chose “soju.” It was followed by beer (32.2%), fruit wine (24.6%), cheongju (18.0%), and takju (16.3%). The awareness of soju by continent was 68.1% in Southeast Asia, which was relatively high compared to other regions. Awareness of beer, which is second only to soju, was highest in Northeast Asia (39.7%). Consumers in Europe, Oceania, and Latin America answered that they know beer better than Korean soju. In terms of overall awareness of Korean alcoholic beverages, the Asian region was relatively high. Soju was ranked first with 46.5% of ...