The Valencian citrus campaign is experiencing a positive turn, with an increase in purchase rates and prices due to a supply-demand balance caused by adverse weather conditions and increased consumer interest. The main interest is in late Navels oranges and certain mandarin hybrids, with prices approaching 10% higher than the previous season. Despite market improvement and reduced effects from storm Filomena, AVA-ASAJA is calling for administrative action on structural measures like establishing production cost references, implementing the Agrarian Structures Law, and improving EU phytosanitary controls.