The article highlights the popularity of bananas in France, where they hold an 18% market share by volume, making them the most consumed fruit. Despite facing global challenges like climatic, logistical, and economic issues, the French banana market has grown steadily, with consumption rising by over 6% from 2020 to 2024. This growth is due to bananas' affordability, convenience, and nutritional benefits. However, the global banana trade is declining, prompting a call for shared responsibility among French stakeholders to ensure the fruit's continued accessibility and sustainability. The article stresses the need for collective efforts to tackle these challenges and uphold the values of the banana sector.