BASF introduces new varieties of melon and watermelon in Portugal

Published 2021년 7월 20일

Tridge summary

BASF, a leading company in the European watermelon market, has introduced new melon varieties under its Pearl line, which focuses on flavor, resistance, productivity, and uniformity. The company also introduced mini Christmas melons, adapting the traditional Spanish melon for the export market. The new varieties include Magverik F1, Eclair F1, and Torum F1, and BASF continues to extend its mini Christmas melon offer for export. The company has also launched its Gem line of high-end private label watermelons and dual-purpose varieties for both fresh sale and processing. BASF's goal is to meet market trends and provide the same quality to minimally processed customers as to those buying fresh watermelons.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The multinational that leads the watermelon market in Europe has new varieties of melon, through its Pearl line, with fruits «that reach their ideal point of ripeness», having also presented mini Christmas melons destined for the foreign market. "BASF is a firm advocate of flavor." This was the categorical statement of Enrique Ballester, BASF's account manager for melons, which is a sine qua non for the launch of any variety on the market by that company's agricultural seeds division. In addition, the varieties must have greater resistance and “basic characteristics”, such as productivity and fruit uniformity. This is a philosophy that encompasses all ranges of melon and watermelon, and whose novelties BASF presented in the edition of Melon & Watermelon Business Trends for Experts, which took place from June 30th to July 7th, in Murcia, Spain, in the center of the company's R&D in Cartagena (Murcia). On the occasion, the multinational focused its efforts on introducing its new ...

Source: Agro Portugal