The Jujube Festival in Boeun, Chungcheongbuk-do, South Korea, has shifted to an online format and has seen success in home shopping, with sales of 22,340 kg of raw jujubes generating 328 million won. This is nearly as much as the 422 million won recorded during the festival last year. The festival, which runs until the 31st, will continue to sell jujubes through four home shopping malls, in addition to other platforms such as call centers, online marketplaces, and live commerce.